SOWN Partners
Recommend a lash serumA lash serumRecommend a lash serum without prostaglandins you can fact-check in your own chair
Share SOWN with your community and apply to earn on qualifying referrals. We confirm your rate and program terms before you start.
Study data with the sample size, a person to email, and product assets for your next story. Ask us about an editorial affiliate partnership.
Recommend SOWN in the chair without holding inventory. Apply for a referral partnership, with commission and refill terms confirmed before you start.
What you put your name on
Your audience trusts your recommendations. Give them the ingredients, real customer photos, and a realistic timeline.
Check the ingredients. Read the study details. Ask us for the source behind a claim before you publish it.
When a client asks which serum to use at home, you need a formula you understand and a routine you can explain.
For creators
For editors
For lash and brow pros
No prostaglandins and no hormones. 0% experienced sensitivity in our consumer study of 32 participants over 12 weeks.
Every number we hand you carries its sample size, so you never have to round anything up.
Before you share a code or link, we confirm which orders qualify, how referrals are tracked, and when commission is paid.
A 12 week consumer study of 32 participants, always reported with the sample size and the duration attached.
Full ingredient list and formulated-without list, published on the product page rather than sent on request.
One partnerships inbox, hello@sownbeauty.com, answered by a person who can send substantiation.
Prostaglandin-free and hormone-free, designed to be used alongside lifts, extensions, tints, and brow treatments.
0% experienced sensitivity in our consumer study of 32 participants over 12 weeks.
Ask about a salon referral code and eligible refill commission when you apply.
What we will never ask you to say
That results are guaranteed, or that anyone should stop using something else. The 90 day guarantee is a refund: results in 12 weeks or your money back. Say that instead.
What you can verify
The study is a consumer study of 32 participants over 12 weeks, self-reported. We report it that way everywhere, including on the product page, and we will send the substantiation behind any badge.
How to position it in the chair
Root 1 and Root 2 are conditioning, prostaglandin-free serums designed to be used alongside lifts, extensions, tints, and brow treatments. We do not claim they change a service outcome, and we will never ask you to.
The proof kit
The numbers, with the sample size
These are the lines in your proof kit. Use them as written, with the qualifier attached.
Everything below is citable, reported with the sample size and duration, exactly as we publish it.
This is what your client sees on sownbeauty.com, often before they ask you about it.
93%
noticed longer, fuller-looking lashes
32 participants, 12 weeks
96%
noticed thicker looking lashes
32 participants, 12 weeks
92%
noticed thicker and healthier looking brows
32 participants, 12 weeks
0%
experienced sensitivity
32 participants, 12 weeks
Real customers, week by week
Time-stamped customer photos you can point your audience to on sownbeauty.com, with the week label attached.
Product stills in hi-res, plus time-stamped customer photos where we hold usage rights.
Time-stamped customer photos, useful when a client asks what 12 weeks actually looks like.
Root 1 lash serum
12 weeks
Root 1 lash serum
8 weeks
Photos shared with SOWN by the customers pictured. Individual results vary: some customers see results in 3 weeks, others closer to 12.
What customers say
“I’ve tried most lash serums on the market... but Sown is the best”
“Trust the process, it really works.”
Customer reviews as shown on sownbeauty.com/pages/real-results.
If a customer does not get any results in 12 weeks, they get their money back. 90 day guarantee.
Apply to partnerWhat you get as a SOWN affiliate
The essentials for sharing SOWN, from product information to your referral code.
Product information, source material, and a contact for your questions.
Explore a referral partnership without buying stock or clearing shelf space.
Earn
Commission on qualifying referrals
Your rate, eligible orders, and payout schedule are confirmed in your partner agreement.
Earn
An editorial affiliate partnership
Ask us about rates, tracking, and eligible orders before you publish an affiliate link.
Earn
A referral partnership for your salon
We confirm how your code works and which purchases and refills qualify before you share it.
A code your audience will use
Discuss a referral code and link for your audience during partner setup.
Product to get to know
Ask about Root 1 and Root 2 samples so you can get to know the products before recommending them.
The proof kit
Study data with the sample size, before and afters, and claims wording you can use safely.
Stay in touch
Tell us which products and collaborations interest you.
Featured by SOWN
Let us know if you would like to discuss sharing your content on SOWN channels.
A partnerships contact
One inbox, answered by a person who can get you the substantiation behind a badge.
Testing samples
Ask about Root 1 and Root 2 samples for independent review.
The proof kit
Study data with sample size and duration, the full ingredient list, and the formulated-without list.
Hi-res assets
Product stills sized for print and web, plus customer before and afters where we hold usage rights.
No approvals
We do not review your copy or pay for placement. The only thing we ask is the FTC disclosure, and we give you the wording.
No inventory
Nothing to buy, count, or shelve. The code does the work for you.
A code for the chair
Discuss a salon referral code to share with clients after your account is approved.
Product to get to know
Ask about Root 1 and Root 2 samples and allow time to get to know the routine.
Client-ready education
The 12 week talk track and an aftercare card that sets your client's expectations for you.
Stay in touch
Tell us which products and collaborations interest you.
Commission rates, eligible orders, attribution duration, samples, and payout timing are confirmed in your partner agreement. Applying does not activate an affiliate account.
How it works
Three steps, and the longest one is the 12 weeks the serum needs.
01
Apply
Tell us who you reach and what you already talk about.
02
Get set up
If approved, review your partner terms and complete setup before sharing a code or link.
03
Share and earn
Share your approved code or link and earn on qualifying orders under your partner agreement.
01
Email us
Write to hello@sownbeauty.com. A person replies, with the substantiation file if you need it.
02
Get the kit
Discuss sample availability and request product assets and study details for your story.
03
Publish and earn
Once your affiliate setup is complete, qualifying referrals earn commission under your agreement.
01
Apply
Tell us about your business, your services, and where you work.
02
Get set up
Review your terms, confirm your code is active, and get the product information you need.
03
Recommend and earn
Share your active code with clients. Your agreement explains eligible orders and refills.
From partner to ambassador
Interested in a closer collaboration? Tell us in your application. Ambassador opportunities and benefits are discussed individually.
- Tell us about your experience with SOWN
- Share the products your audience wants to hear about
- Bring us your ideas for a longer-term partnership
- Discuss content projects and available opportunities
Tell us who you reach
Tell us what you need
Tell us where you work
No follower minimum. We read every application and look for fit, not follower counts.
Tell us what you are working on and which product information or samples you need.
Licensed lash artists, brow artists, estheticians, and cosmetologists. No inventory required.
What we send
Root 1 and Root 2 sample enquiries for independent review.
The consumer study reported as 32 participants over 12 weeks, the full ingredient list, and the formulated-without list.
Hi-res product stills, and the substantiation behind any badge on the product page.
Write to hello@sownbeauty.com with the subject Editorial partnership.
SOWN affiliate program questions
The things people actually want answered before they get in touch.
Disclosure. You disclose that you are a SOWN partner when you share your code or link. We give you the wording, and it travels with the proof kit.
Not answered here? Write to hello@sownbeauty.com and a person will reply.
Do I need a minimum following?
When do I get paid?
Does my commission expire after 30 days?
What am I allowed to say about results?
Do I have to disclose the partnership?
Can I be a creator and a lash pro?
Is the program US only?
Who do I actually contact?
What is the rate and the attribution window?
Can I get product for testing?
What can I cite in a review?
Do you approve coverage before it runs?
What language do you avoid?
Do I have to disclose the relationship?
Is the program US only?
Do I have to stock product?
How should clients fit it around their treatments?
What happens when my client reorders online?
What can I tell a client about results and timing?
Can I say it improves my lift or extension work?
Do I need a license?
When do I get paid?
Do I have to disclose the partnership?
Do I get a pro price for my own bottles?
Is the program US only?
Want to stock it instead?
Apply to stock SOWN at your salon and discuss a referral code for eligible online refills.
