Counter riser
A low riser holds the bottles at eye line, with a backdrop card and a refill QR tile carrying your code.
SOWN Pro Wholesale
Stock SOWN. Keep the relationship growing.
Prostaglandin-free lash and brow serums for your salon. Apply for wholesale and ask about a referral code for eligible online refills.
One bottle, then every refill
Sell the first bottle in your salon. Send your client home with your code. Earn on eligible online refills.
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Sell the first bottle
Stock your starter kit. Help your client choose a serum and explain the routine before they take it home.
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Send your code home
Your salon code On the card. In their bag.Give your client the aftercare card with your code. They use it for their first eligible online order at sownbeauty.com.
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Earn on online refills
EarnOn eligible online ordersSOWN ships the online order. Your salon receives commission on qualifying purchases, including eligible refills.
Attribution begins with a qualifying order using your code. Commission eligibility, attribution duration, returns, and payout timing are governed by the partner agreement.
0%
experienced sensitivity
In a 12-week consumer study of 32 participants.
Know the formula you recommend
A client recommendation starts with knowing the ingredients, the routine, and what the evidence actually says.
- No prostaglandins, prostaglandin analogues or hormones. The formula is also made without fragrances and dyes, silicone, mineral oils, sulfates and phthalates.
- Aftercare comes first. Check the product directions alongside your treatment instructions, and advise each client when to introduce a serum.
- Keep the study in context. In a 12-week consumer study of 32 participants, 0% reported sensitivity. This does not establish suitability immediately after a lash treatment or predict every client's experience.
Your wholesale offer, explained before you order
Tell us about your studio. We will confirm pricing, opening quantities, and refill-program terms so you can decide what fits your business.
01
Your opening order
Review the current product mix, quantities, and wholesale pricing before placing your first order.
02
Your wholesale reorders
Your agreement confirms reorder pricing, minimum quantities, and payment terms.
03
On online refills
Discuss a salon referral code, eligible refill orders, and commission terms during setup.
Rates, minimums, kit contents, attribution, and payment terms are confirmed before you commit.
Two ways salons work with SOWN
Stock a small kit on your counter, or carry no inventory and recommend with your code.
Track one
Stock it
SOWN Pro wholesale account, with product on your counter.
Track two
Recommend it
SOWN affiliate account, with nothing to hold or count.
Inventory
Retail units for your counter
None
Opening order
Product mix and pricing confirmed with you
None
Reorders
Pricing and minimums in your agreement
Not applicable
What you keep on a bottle you sell
Retail revenue less your wholesale cost
Commission on qualifying referrals
Refill commission
Subject to your referral agreement
On eligible orders under your agreement
Merchandising
Ask about current display and aftercare materials
Digital kit: proof, claims wording, assets
Your own bottles
Ask about partner pricing
Ask about personal-use pricing
Best for
Salons, spas and brow bars with counter space
Suite renters, mobile artists and new studios
Plan your first SOWN order
We will confirm your opening assortment and the support materials available for your studio.
- 01Retail assortmentDiscuss Root 1 Lash Growth Serum and Root 2 Eyebrow Growth Serum in the mix that suits your clients.
- 02Testers and displaysAsk about sample and counter-display availability with your opening order.
- 03Client educationProduct directions, study details, and realistic expectations for your aftercare conversation.
- 04Referral setupDiscuss a salon code and confirm eligible orders and tracking before sharing it.
Your quote confirms the exact products, quantities, materials, and total before you order. Wholesale returns and payment terms are set out separately in your agreement.
How it looks on your counter
Ideas for bringing SOWN into the spaces where you speak with clients. Ask us which display and aftercare materials are currently available.
Mirror presence
A corner decal and a slim stand at the mirror, where the aftercare conversation actually happens.
Aftercare handoff
A dove bag with tissue and the aftercare card, so the bottle leaves looking like part of the service.
What to say in the chair
A starting point for an informed product conversation.
Root 1 is the conditioning serum for lashes, and Root 2 is the same formula story for brows. Some customers see results in 3 weeks, others closer to 12. Once a day for the first 3 months, then every other day. After a treatment, follow your practitioner's advice on when to introduce a serum. The 90 day guarantee: if you don't get any results in 12 weeks, you get your money back.
Agree the details before your first order
We will walk through pricing, approved sales channels, and the terms that apply to your account.
PricingReview product pricing and any applicable resale policy in your agreement.
Your accountConfirm your opening assortment, payment terms, and wholesale return terms before ordering.
Sales channelsTell us where you plan to sell. Sales channels must be agreed during account setup.
What comes with the account
Product information and practical support for recommending SOWN. Physical materials and account benefits are confirmed during setup.
Wholesale pricing
A quote and clear account terms before you place an order.
The refill code
Ask about eligible online referrals, commission rates, and attribution duration.
Merchandising kit
Ask about current counter displays and aftercare materials for your studio.
The proof kit
Study data with its qualifiers, the full ingredient list, the wording you can safely use, and your one-line partner disclosure.
Client education
The 12-week talk track and an aftercare card that sets honest expectations.
Your own bottles
Ask about personal-use pricing and product sample availability.
90 day guarantee
If you don't get any results in 12 weeks, you get your money back. SOWN handles it.
Three steps to your first shelf
01
Apply
Share your business details, services, website, and social pages.
02
Get set up
If approved, review your quote and agreement, then confirm your opening order and any referral setup.
03
Sell and earn
Introduce SOWN to your clients. Share an active referral code for orders covered by your agreement.
What your client sees on sownbeauty.com
These are the numbers on sownbeauty.com. Know them before you are asked at the mirror.
93%
noticed longer, fuller-looking lashes
96%
noticed thicker looking lashes
92%
noticed thicker and healthier looking brows
0%
experienced sensitivity
In a 12-week consumer study, 32 participants.
Week 0Week 8
Week 0Week 12
"Trust the process, it really works."
Cerri Burrows, SOWN customer
Explore the current customer reviews and before-and-after photos, with the full product information on our Root 1 page. Individual results vary.
Questions pros ask
Still unanswered? Email hello@sownbeauty.com.
We confirm opening and reorder minimums with your wholesale quote. Apply with your business details so we can discuss the right assortment for your studio.
We confirm the tracking method, eligible orders, attribution duration, and payout schedule in your referral agreement. Complete setup and confirm your code is active before you share it.
An order needs to meet the tracking requirements in your referral agreement to qualify. Do not assume that an order without your code or link will be attributed to you.
Tell us where you plan to sell so we can confirm permitted channels in your agreement. If you want to recommend SOWN online without holding inventory, apply for an affiliate partnership.
Your client is covered by the SOWN 90 day guarantee. The wording they see: if you don't get any results in 12 weeks, you get your money back. Refunds on online orders are handled by SOWN, not by your front desk.
Wholesale stock returns are separate from the customer guarantee. Review the return terms in your wholesale agreement before ordering.
Wholesale is for licensed lash and brow professionals, estheticians, salons, spas and brow bars in the US. We ask for a license number or a business type on the application, and we verify it before the kit ships.
The formulas are made without prostaglandins and hormones. Check product directions and treatment aftercare before introducing a serum, and follow your practitioner's advice on timing.
Use the 12-week line. Some customers see results in 3 weeks, others closer to 12. You can say Root 1 is prostaglandin-free and designed to be used alongside lifts, extensions and tints. Do not say it improves your lift result, and do not make any claim about how long extensions or a lift hold, because we have not studied that and we will not let you claim it. The proof kit gives you the full wording.
Tell us you are interested in both when you apply. We will confirm the account and referral setup that fits your business. You can also apply for an affiliate partnership without holding stock.
Yes. You'll disclose that you're a SOWN partner when you share your code or link. We give you the wording. It goes on the aftercare card and in your bio, and it takes one line.
This wholesale program is currently for US-based businesses. If your studio is elsewhere, email hello@sownbeauty.com to discuss availability.
Apply for a SOWN Pro account
We read every application ourselves. Tell us where you work and what you offer, and we come back with kit pricing.
Already buy SOWN as a customer? This form is for licensed businesses only.
Prefer to talk it through first? Email hello@sownbeauty.com to discuss your studio.
Not ready to hold stock?
Apply for an affiliate partnership and recommend SOWN without buying wholesale stock. Rates and referral terms are confirmed before you start.
