• Made in USA
  • Ophthalmologist Reviewed
  • Clinically Tested
  • Hypoallergenic
  • Non-Irritating
  • Vegan Friendly
  • Cruelty Free
  • No Prostaglandins

Real Results

See Real Customer Results

What makes us different

Read About Our Ingredients

Get Ready to Grow

Formulated with root botanicals, polypeptides & multi-vitamins. NO prostaglandins.

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Root 1

Root 1

5.0
Rated 5.0 out of 5 stars
7 Reviews
$54
$54

Root 1

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Root 2

Root 2

Sale
5.0
Rated 5.0 out of 5 stars
6 Reviews
$54
$54

Root 2

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Lash & Brow Bundle

Lash & Brow Bundle

15% Off
5.0
Rated 5.0 out of 5 stars
4 Reviews
$91.80
$91.80 $108

Lash & Brow Bundle

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Results Driven

Reviews are great. Results are better.

93% noticed longer, fuller-looking looking lashes*

*BASED ON 32 PARTICIPANTS OVER A 12 WEEK PERIOD

0% experienced sensitivity

96% noticed thicker looking lashes*

*Based on 32 participants over a 12 week period.

92% noticed thicker and healthier looking brows

*Based on 32 participants over a 12 week period.
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After 12 weeks
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After 7 weeks
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After 4 weeks
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After 12 Weeks

GP Becki Davis

I've tried about 20 lash serums but this by far has been the best. The growth has been amazing!! I've got mascara on the after pic but still the photos speak for themselves!

  • Visibly longer
  • Quick Growth
  • Zero Irritation
Product Used: Root 1 // Lash Growth Serum

Eliza Spring

I've tried most lash serums on the market... but Sown is the best lash serum out there. I mean JUST LOOK AT THEM! It's not only grown my actual lashes but suddenly loads of lashes appeared so the volume has been insane.

  • Visibly Longer
  • Fast Growing
  • New Growth
  • Zero Irritation
Product Used: Root 1 // Lash Growth Serum

Cerri Burrows

My optician recommended Sown as a safe way to grow longer lashes and i'm SO pleased I took her advice. Trust the process, it really works. I didn't think they had grown that much then suddenly people were telling me how long my lashes looked so I knew it was working!

  • Visibly Longer
  • Quick Growth
Product Used: Root 1 // Lash Growth Serum

Keet W

I ditched extensions after years of damage. SOWN’s lash serum made my natural lashes so much healthier and SO much longer within weeks I don’t miss extensions at all. Now my lashes touch my eyebrows!!

  • Visibly Longer
  • Zero Irritation
  • Thicker
Product Used: Root 1 // Lash Growth Serum

Katharina Martyn

4 weeks in but I can already notice longer lashes and overall more volume. So happy and can't wait to see results at 12 weeks.

  • Visibly Longer
  • Zero Irritation
Product Used: Root 1 // Lash Growth Serum

Lacy Green

I never believed brow serums worked. SOWN completely changed my mind - I have proof in my before-and-after pics.

  • Visibly Longer
  • Fast Growing
  • New Growth
Product Used: Root 2 // Brow Growth Serum

Sarah Croft

Thanks to my 2000s overplucking phase, I thought my brows were done for and was considering microblading but was terrified about permanently stunting hair growth. SOWN’s brow serum is the best serum i've tried - they’re so much thicker so look darker too now.

  • Fuller Brows
  • New Growth
Product Used: Root 2 // Brow Growth Serum

Tallulah Mith

I had a few patchy areas on both brows particularly at the front and have been trying to even them up for ages. And OMG this stuff really works. I was thinking about getting microblading before but don’t need to now as they’re so EVEN now finally plus nice and full and bushy

  • Visibly Fuller
  • Quick Growth
Product Used: Root 2 // Brow Growth Serum

Rebecca Blair

I’ve always had one brow which is a bit uneven at the inner bit and have tried so many serums to grow it and nothing worked…except Sown! Obsessed!

  • New Growth
  • Fuller Brows
Product Used: Root 2 // Brow Growth Serum

We don't do toxic relationships, or toxic ingredients


So we're formulated without 800+ harmful ones including...

  • Prostaglandin Hormones

    (i.e Isopropyl Cloprostenate/ Dechloro Dihydroxy Difluoro Ethylcloprostenolamide/Trifluoromethyl Dechloro Ethylprostenolamide)

  • Silicone
  • Synthetic fragrances
  • Synthetic dyes
  • Mineral Oils
  • Phenoxyethanol
  • Petrochemicals
  • GMOs
  • Formaldehyde donors
Read the dangers of hormones in lash serums

It starts at the roots

We work with award-winning trichologists and chemists who start at the base of all hair growth issues: the root of every hair.

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Because hair needs deep down nourishment. Like a plant it has to be nurtured and given the best conditions for growth. A tree is only as healthy as its roots.


That’s why Sown formulations contain a blend of root botanicals, multi-vitamins and amino acids to promote healthier, stronger hair growth with a trio of peptides sealing in moisture to prevent shedding and brittleness.


Long, luscious lashes and brows with science at the root.

See how we measure up

SOWN
Most Competitors
No Hormones or Prostaglandins
Yes
No
Safe for Daily Use
Yes
No
Growth Guarantee
Yes
No
Free from 800+ harmful ingredients
Yes
No
Oil Free so safe to use with extensions
Yes
No
No Hormones or Prostaglandins Safe for Daily Use Growth Guarantee Free from 800+ harmful ingredients Oil Free so safe to use with extensions
SOWN
Yes
Yes
Yes
Yes
Yes
Most Competitors
No
No
No
No
No

We're so confident you'll get the longest lashes and bushiest brows of your life that we offer a 90 day guarantee.

Our Growth Guarantee

Powered by Science, Balanced by Botanicals.

We use innovative clinically proven ingredients (that are responsibly sourced) blended with balancing botanicals for non-irritating, fast-acting formulas that aid hair growth.

  • Our boxes are 100% recyclable. The surface isn’t shiny or smooth because we don’t laminate them, meaning they can be easily recycled.
    They're also printed on FSC (Forest Stewardship Council) certified paper, meaning the forests that provide the wood for our paper are responsibly managed.

  • We believe in a circular economy, so all our serum tubes are made from 30% post consumer recycled plastic (RPET), made from fully recyclable PETG which means disposing in kerbside recycling is easy. Also the small slender shape means we ship easily & efficiently, minimizing our carbon footprint.

    We print directly onto all tubes and boxes to avoid sticky plastic labels.

More On Our Sustainability

Got questions? We've got answers.

Because great growth starts with clarity.

View All FAQs

No, our serums are 100% free from prostaglandin analogues and hormones. We believe in safe, effective growth powered by nature and backed by science. Many lash serums on the market use prostaglandin derivatives (often found in glaucoma medications), which can cause side effects like increased eyelid pigmentation, periocular volume loss (sunken, hollow eyes), eye irritation, redness, or even changes in iris color. Our formulas are hormone-free and rely instead on a potent blend of root botanicals, peptides, amino acids, and vitamins to nourish and support natural hair growth—without compromising your health or safety.

No. Sown is100% prostaglandin-free, which means you won’t experience side effects like darkened eyelids, orbital fat loss, or iris discoloration — unlike many mainstream brands on the market.

Absolutely! Unlike a lot of competitors, SOWN is completely safe to use with additional beauty treatments such as lash lifts, extensions, tints and waxing. SOWN is oil free so safe to use with extensions. SOWN provides the perfect base to help your natural lashes stay strong during these treatments and so can enhance the length of time the treatments last on the lashes or brows. Also glue from extensions can take its toll on natural lashes, causing breakage and significant lash loss. Using SOWN to complement your lash extensions, strengthens your natural lashes so you can enjoy your extensions longer. You can even transition to natural lashes if you want to as SOWN is just that powerful!

All our products are made in the USA following the strictest of safety protocols and requirements in the world.

Yes! SOWN is formulated without prostaglandins, parabens, or any harsh irritants. It’s gentle enough for sensitive eyes, and many users switched to SOWN after reactions to other serums.

SOWN is formulated with clean, clinically proven ingredients like peptides and plant botanicals that nourish and strengthen the lash follicle —without the fluff or fake before/afters. It's designed to work for all lash types, especially short, brittle, or post-extension lashes.

View All FAQs

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