POWERED BY PLANTS, MEASURED BY SCIENCE

It starts at the roots. We're a solution based, plant fuelled brand with powerful ingredients which are safe on eyes, gentle on skin and kind to the planet. Roots are the foundation of our philosophy... the way they carry nutrients, adapt, heal, grow and connect is the same as how our roots do so for our hair. We use root botanicals like ginseng, pumpkin, morus alba (aka Mulberry root) and liquorice cos' just like plant roots, hair roots need TLC to help them grow too. We infuse these with a unique blend of amino acids, peptides and multi vitamins to ensure new hair doesn't just grow but nourishes existing hairs too.

Safe, clean, efficacious ingredients

There are tons of hair growth products out there claiming to target issues like hair thinning and hair loss or to boost growth. But not all hair growth products are created equal. Many are made using toxic ingredients like prostaglandins or just marketing ingredients that don’t equate to results. Ours doesn’t. Our products are driven by the latest in technologies; each product is stacked with actives at intentional percentages for optimal efficacy with a blend of plant derived and nutrient rich botanicals.

Commitment to sustainability and environment

Whilst our goal is to create products that create results, we never want to do so at the expense of our environment. So our approach is always to ensure every decision is meticulously considered with the environment in mind, to mitigate our impact on our planet. We work only with eco-driven suppliers and are proud to be encouraging this methodology within the beauty industry.

Learn more about our sustainability impact here