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Root 2
Root 2
Root 2
Root 2
Root 2
Root 2
Root 2
Shipping guaranteed in 2-5 business days

Root 2 Brow Growth Serum

Root 2

$54
$54
5.0
Rated 5.0 out of 5 stars
6 Reviews
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Proud to Be...

  • Ophthalmologist Reviewed
  • Clinically Tested
  • Hypoallergenic
  • Non-Irritating
  • Dermatologist Tested
  • Made in USA
  • Vegan Friendly
  • Cruelty Free
  • No Prostaglandins

Grow, strengthen & target over plucked thin or sparse eyebrows, to reveal darker, thicker, fuller eyebrows in as little as 28 days.

Stimulate the natural growth of your brows with scientifically proven ingredients and our trademarked Rootboost™ Technology. 

Transform the appearance of thin, uneven and sparse-looking brows in just a few strokes of a brush. Helping to condition and moisturise each hair to protect against breakage, the formula works to give your arches a fuller, thicker and healthier-looking appearance.

Formulated with advanced polypeptides, root botanicals (Ginseng, Mulberry root and Liquorice) and amino acids promote healthier, stronger hairs. High-performance vitamins and pumpkin seed, rich in essential fatty acids and antioxidants, encourage healthy, thick and restored brows to help frame your face.

Everyone. Those who want thicker, fuller brows or those with sparse brows who want some extra hairs in places. Regrows hairs damaged after microblading and chemo. Whatever the reason, we're here to get you fuller brows.

Using our engineered brush, apply directly to sparse areas. Use twice a day on clean, dry brows. You will see visible changes in the shape and fullness of your eyebrows within just 4 to 6 weeks.

Aqua (Water), Butylene Glycol, Pentylene Glycol, Glycerin, Ammonium Polyacryloyldimethyl Taurate, Hydroxyacetophenone, Niacinamide, Sodium Starch Octenylsuccinate, Calcium Pantothenate, Maltodextrin, Sodium Ascorbyl Phosphate, Biotin, Morus Alba Root Extract, PPG-26-Buteth-26, PEG- 40 Hydrogenated Castor Oil, Pyridoxine HCL, Tocopheryl Acetate, 1,2-Hexanediol, Caprylyl Glycol, Arctostaphylos Uva Ursi Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Panax Ginseng Root Extract, Scutellaria Baicalensis Root Extract, Lactobacillus/Pumpkin Fruit Ferment Filtrate, Sodium Metabisulfite, Benzoic Acid, Myristoyl Pentapeptide-17, Sodium Benzoate, Dextran, Silica, Gynostemma Pentaphyllum Extract, Apigenin, Glycine, Larix Europaea Wood Extract, Oleanolic Acid, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Biotinoyl Tripeptide-1, Phenoxyethanol, Leuconostoc/Radish Root Ferment Filtrate, Camellia Sinensis (Tea) Extract, Zinc Chloride.

Prostaglandin (i.e Isopropyl Cloprostenate/ Dechloro Dihydroxy Difluoro Ethylcloprostenolamide/Trifluoromethyl Dechloro Ethylprostenolamide, Bimatoprost, Latanoprost, Travoprost, Unoprostone Isopropyl Ester, Cloprostenol Isopropyl Ester, Isopropanol Phenylhydroxy-pentyl-methyl-octahydrocyclopent[b]indene-heptanoate, Prostaglandin E2 analogues, PGF2α analogues) hormones, silicone, synthetic fragrances, synthetic dyes, mineral oils, phenoxyethanol, petrochemicals, GMOs, and formaldehyde donors, Phthalates, Fragrance, Gluten.

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Before
After 12 weeks
Before
After 12 weeks
Before
After 12 Weeks
Before
After 12 Weeks

Sarah Croft

Thanks to my 2000s overplucking phase, I thought my brows were done for and was considering microblading but was terrified about permanently stunting hair growth. SOWN’s brow serum is the best serum i've tried - they’re so much thicker so look darker too now.

  • Fuller Brows
  • New Growth
Product Used: Root 2 // Brow Growth Serum

Lacy Green

I never believed brow serums worked. SOWN completely changed my mind - I have proof in my before-and-after pics.

  • Visibly Longer
  • Fast Growing
  • New Growth
Product Used: Root 2 // Brow Growth Serum

Tallulah Mith

I had a few patchy areas on both brows particularly at the front and have been trying to even them up for ages. And OMG this stuff really works. I was thinking about getting microblading before but don’t need to now as they’re so EVEN now finally plus nice and full and bushy

  • Visibly Fuller
  • Quick Growth
Product Used: Root 2 // Brow Growth Serum

Rebecca Blair

I’ve always had one brow which is a bit uneven at the inner bit and have tried so many serums to grow it and nothing worked…except Sown! Obsessed!

  • New Growth
  • Fuller Brows
Product Used: Root 2 // Brow Growth Serum

How to Use

Application Time

3 seconds, 1 swipe, morning and night.

How to Make it a Habit

Keep it by your toothbrush to make it a root-ine!

01.

1. Apply 1 stroke stroke to both brows (1 dip into the bottle for both brows is enough), covering all the area you want to grow more hairs.

02.

2. Apply product to clean, dry brows, focussing on sparse areas. Use short, hair-like strokes starting at the root and working in the direction of hair growth.

03.

3. Allow the serum to dry a few minutes before grooming or styling your brows.

04.

4. Apply consistently, once a day for the first 3 months and then every other day for maintenance after the first full size bottle is finished.

How It Works

Good to Know: Hair Growth Cycle

Healthy hair go through a constant natural cycle of growth (anagen phase), transition (catagen phase), resting (where new hairs start forming beneath the surface, also known as the telogen phase) and release (exogen phase, where old hairs shed to make way for new hairs.) Sown extends the growth (anagen) phase but where your individual hairs are in this cycle will determine how soon you see results. This is why some people might start seeing results in week 2, whereas others don't until week 8!

What our derm says

This is one of the cleanest brow serums on the market, which actually works.

Trichologist PHD Dr Anna

Good Chemistry

Our innovative formulas are developed with our team of award-winning trichologists and chemists to bring you clean, safe formulas. Our products are made in the US and dreamed up by our in-house product innovation team. Driven by the latest in technologies, each product is stacked with actives at intentional percentages for optimal efficacy.

What makes us different

SOWN
Most Competitors
No Hormones or Prostaglandins
Yes
No
Safe for Daily Use
Yes
No
Growth Guarantee
Yes
No
Free from 800+ harmful ingredients
Yes
No
Oil Free so safe to use with extensions
Yes
No
No Hormones or Prostaglandins Safe for Daily Use Growth Guarantee Free from 800+ harmful ingredients Oil Free so safe to use with extensions
SOWN
Yes
Yes
Yes
Yes
Yes
Most Competitors
No
No
No
No
No

Regenerating RootBoost™ ingredients

Our RootBoost™ serums contain a powerful blend of botanicals including Ginseng, White Mulberry, Licorice, Red Clover and Pumpkin supercharged with vitamins B3, B5, B6, B7 (Biotin) C and E to promote healthier, stronger hair growth. A trio of peptides (amino acids) help seal in moisture to prevent shedding and brittleness. Most serums rely on synthetic shortcuts. We harness root botanicals, proven for centuries, and supercharge them with peptides and vitamins for visible, lasting growth.

No prostaglandins. No hormones. Just the proven power of roots.

Results Driven

Reviews are great. Results are better.

92% noticed thicker and healthier brows*

*BASED ON 32 PARTICIPANTS OVER A 12 WEEK PERIOD

0% experienced sensitivity

*BASED ON 32 PARTICIPANTS OVER A 12 WEEK PERIOD

90% noticed fuller looking brows*

*BASED ON 32 PARTICIPANTS OVER A 12 WEEK PERIOD

89% noticed improvements in the appearance of brows

*BASED ON 32 PARTICIPANTS OVER A 12 WEEK PERIOD

Powered by Science, Balanced by Botanicals.

We use innovative clinically proven ingredients (that are responsibly sourced) blended with balancing botanicals for non-irritating, fast-acting formulas that aid hair growth.

  • Our boxes are 100% recyclable. The surface isn’t shiny or smooth because we don’t laminate them, meaning they can be easily recycled.
    They're also printed on FSC (Forest Stewardship Council) certified paper, meaning the forests that provide the wood for our paper are responsibly managed.

  • We believe in a circular economy, so all our serum tubes are made from 30% post consumer recycled plastic (RPET), made from fully recyclable PETG which means disposing in kerbside recycling is easy. Also the small slender shape means we ship easily & efficiently, minimizing our carbon footprint.

    We print directly onto all tubes and boxes to avoid sticky plastic labels.

More On Our Sustainability

Got questions? We've got answers.

Yes! Sown serums are safe to use with lash lifts, tints, and brow treatments like microblading and recommended by many technicians. Avoid using brow serums on freshly microbladed brows, especially during the initial healing period (usually 7-10 days). Once the brows are fully healed (after a few weeks), you can start using Root 2 as our formula is clean and doesn't contain any irritating ingredients and won't interfere with the pigment on your microbladed or tinted brows.

No, SOWN serums are 100% free from prostaglandin analogues and hormones. We believe in safe, effective growth powered by nature and backed by science. Many lash serums on the market use prostaglandin derivatives (often found in glaucoma medications), which can cause side effects like eye irritation, redness, or even changes in iris color. Our formulas are hormone-free and rely instead on a potent blend of root botanicals, peptides, amino acids, and vitamins to nourish and support natural hair growth—without compromising your health or safety.

Yes, our serums are ophthalmologist and dermatologist reviewed, making them suitable for individuals with sensitive skin or eyes. They are also fragrance free and have no irritants in. We also formulated them to be able to be in the CLEAN categories (this means super clean!) at SEPHORA, ULTA and CREDO. 

Just like no two plants sprout at the same speed, your hairs will grow on their own cycle. Some customers see results in 3 weeks, others closer to 12 — but follow our instructions carefully and growth will come. Consistency = your secret weapon.

On The Blog

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The Community

Join our active facebook group @sownbeauty or your money off your next purchase, free products and join other members starting their hair growth journey at the same time as you!

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5.0
Rated 5.0 out of 5 stars
Based on 6 reviews
Total 5 star reviews: 6 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
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6 reviews
  • LG
    Lacy G.
    I recommend this product
    Rated 5 out of 5 stars
    6 hours ago
    Stick with it, am SO impressed

    I never believed brow serums worked. SOWN completely changed my mind - I have proof in my before-and-after pics.

    Was this helpful?
  • MC
    Melissa C.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    20 minutes ago
    Safe and Effective

    My brows went through horrible overplucking when I was a teen. I tried all the at home tricks but nothing ever worked. Then I switched to microblading but I always had difficulty with scabbing and not to mention the toxins in the ink and risk of infection always scared me. Then came the horrible pink blurry fade. I tried SOWN and was soo happy with the results. It was easy to use and I felt waayy better about what I was putting on my skin. It was amazing to see actual regrowth. Highly recommend!

    Was this helpful?
  • KM
    Kaitlin M.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    yes it really works

    I noticed the biggest difference in my brows after 8 weeks. The sparse patches I thought would never grow back started filling in. Consumer study participant here — and yes, it really works.

    Was this helpful?
  • JH
    Jessica H.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    very impressed

    I tested Root 2 in the trial and was impressed with how my brows started to fill back in. It’s been years since I had an arch that actually frames my face.”

    Was this helpful?
  • AG
    Alyssa G.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Just thrilled - amazing results and quickly

    I joined the Root 2 consumer study after years of overplucking. It’s the first time in 15 years I’ve had visible regrowth in my brows. So happy with the results.

    Was this helpful?
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